Exploring the types of mass media in the digital space
Exploring the types of mass media in the digital space
Blog Article
This post explores how the media landscape has evolved over the past few years.
The rise of online content has completely changed what is meant by the term mass media. In the past, mass media followed a hierarchical arrangement, using a top-down media design. Normally, a small group of experts, such as newspaper editors or broadcasters, who would create material for large audiences who mainly just consumed it. Nevertheless, at present, with the help of the internet, the face of media has seen considerable modification, making the usage and availability of media far more open and interactive. With access to popular social media platforms, new media examples are revealing that people can develop and share their own content, just as easily as they can absorb it. Social media has permitted anybody to contribute to public conversations, instead of simply the significant media providers and so as a result, mass media is no longer managed by a couple of huge advocates. Instead, it is spread across countless user stories around the world.
In the present day, online platforms have made it significantly simpler for everybody to develop and share material. Formerly, creating content for a large audience involved connectivity to a collection of essential resources and financing. Currently, with using mobile phones and common digital innovations, digital media content examples such as short form videos, website posts and podcasts can be quickly developed with simply a few fundamental devices, along with reaching a large audience, really rapidly. This has opened the door for more diverse voices, specifically those who were previously neglected by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social media platforms, implying that social media has produced a space for underrepresented communities to share their narratives.
In the online media landscape, what we see online is mainly decided by algorithms which are shaped by our online behaviours. Each social media platform uses its own programmed system to reveal new content and advise material that will appeal to the user. The types of media content examples that will be shown to a user is created to . keep people engaged. The algorithms are designed to keep individuals stimulated by suggesting and boosting videos that are relevant, popular or controversial among other users. While this level of personalisation can be convenient, it can limit the areas of media that individuals are exposed to, developing more division and bias among users around social issues. Those who are involved in media production, like the founder of the fund that has stakes in Sky, for instance, would recognise the effect of social media networks in sharing new stories. Similarly, the chairman of the company that owns NBCUniversal would acknowledge the effects of user created material in the media landscape.
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